In a significant boost to India’s direct-to-consumer (D2C) ecosystem, water purifier startup DrinkPrime has raised ₹20 crore in fresh funding, pushing its valuation to approximately $36.8 million. The latest capital infusion underscores growing investor confidence in subscription-based home utility services and highlights the increasing demand for affordable, tech-enabled water purification solutions across urban India.
Founded in 2016, DrinkPrime has carved out a niche by offering IoT-enabled water purifiers on a subscription basis, eliminating the high upfront costs typically associated with traditional water purifier purchases. With this model, customers pay a monthly fee instead of inve
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