India’s quick commerce race is heating up, and Blinkit has received a major financial boost to strengthen its position in the fiercely competitive market. Eternal, a key investor in the instant delivery platform, has injected ₹450 crore into the company as quick commerce firms ramp up investments to capture market share in India’s rapidly expanding on-demand delivery ecosystem.
The fresh capital infusion comes at a time when quick commerce startups are aggressively expanding dark stores, strengthening logistics infrastructure, and experimenting with new product categories to stay ahead of competitors such as Zepto and Swiggy Instamart.
Quick Commerce War Intensifies
Quick commerce—typical
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