In a significant structural shift ahead of its public market ambitions, BRND.ME has completed a reverse flip, relocating its holding structure to India as part of its IPO preparation strategy. The move positions the company for regulatory clarity, investor alignment, and streamlined compliance within Indian capital markets.
The reverse flip — a process where a startup shifts its parent entity from an overseas jurisdiction back to India — has increasingly become a strategic lever for companies targeting domestic listings. For BRND.ME, the transition reflects both operational maturity and long-term commitment to building a publicly listed Indian enterprise.
What the Reverse Flip Means
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