Strategic Focus: Omnichannel Integration
The newly raised capital will primarily be deployed to enhance the company’s omnichannel retail infrastructure — a strategy that integrates online and offline shopping experiences seamlessly.
According to company executives, the funding will support:
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Launch of 40–50 new physical stores across Tier I and Tier II cities over the next 18 months
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Upgradation of warehouse automation and last-mile delivery systems
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Expansion of private-label product lines
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Investment in AI-driven inventory management and demand forecasting tools
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Strengthening marketing and customer acquisition efforts
The omnichannel model has emerged as a cr
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