India’s insurance sector is entering a phase of strategic reset as regulatory nudges translate into real changes on the ground. The Insurance Regulatory and Development Authority of India (IRDAI) has, over the past year, stepped up its focus on transparency, customer suitability, and long-term sustainability of products. The result: incumbents are rethinking how they sell insurance, while newer digital-first players are using the moment to double down on simpler, protection-led models.
At the heart of the regulator’s push is a clear message—insurance must first serve as risk cover, not as a disguised investment product. This philosophy is forcing insurers to reassess everything from commiss
...
