Indian rural commerce startup Rozana has secured ₹290 crore in fresh funding as it aims to significantly expand its omnichannel retail ecosystem across rural and semi-urban India. The investment marks a major milestone for the company, which has been steadily building a technology-driven supply chain network designed to empower small kirana stores and improve access to affordable products in underserved regions.
The funding round reflects growing investor confidence in the untapped potential of rural commerce, a market that represents nearly two-thirds of India’s population but still lacks robust retail infrastructure and efficient supply chains.
