India’s ambitious push to democratize digital commerce has entered a new chapter with the appointment of Vibhor Jain as Managing Director and Chief Executive Officer of Open Network for Digital Commerce (ONDC). The leadership transition comes at a crucial moment as the government-backed initiative seeks to scale adoption, strengthen its ecosystem, and deepen its impact across sectors.
A Strategic Leadership Shift
The appointment of Vibhor Jain signals continuity combined with strategic recalibration. Jain, who has already been closely associated with ONDC in its formative stages, is expected to bring operational depth and institutional understanding to the role. His elevation comes as ONDC
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