In a country where tea is not just a beverage but a cultural lifeline, few brands have managed to capture its essence while modernizing the experience quite like Chaayos. Since its inception in 2012, the homegrown startup has built a loyal customer base by blending tradition with innovation—literally. From “meri wali chai” (personalized tea) to creating a warm café culture around India’s favorite drink, Chaayos has proven that it is possible to achieve high brand recall without spending heavily on advertising.
Instead of splurging on prime-time campaigns or celebrity endorsements, Chaayos has bet on a formula built around customer delight, personalization, and consistency—and it seems to be
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