CityMall, a Gurugram-based e-commerce startup, has achieved a significant milestone by crossing the INR 1,000 crore revenue mark. This accomplishment underscores the company's successful pivot from a social commerce model to a grocery-first platform, catering to consumers in India's tier II and III cities.
From Social Commerce to Grocery-Focused E-Commerce
Founded in 2019 by Angad Kikla, Naisheel Verdhan, and Rahul Gill, CityMall initially embraced a social commerce approach, leveraging community resellers to sell a variety of products. However, recognizing the unique needs of its target audience, the company shifted its focus to daily essentials, including groceries, FMCG products, and
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