As the Diwali lights fade and the festive fervor cools down, India’s urban centers continue to buzz with activity — not from crackers or sweets, but from an unprecedented surge in demand for on-demand services. Platforms like Urban Company and Snabbit have seen record-breaking engagement this festive season, as households scrambled for last-minute cleaning, grooming, and repair services before and after Diwali.
The festive rush, traditionally known for retail and e-commerce booms, has now found a new segment to flourish in — the quick services economy. Whether it’s a deep-cleaning session to scrub off Diwali rangoli dust or appliance repairs after heavy festive use, Indians are turning to s
...
