In a move that underlines the growing convergence of technology, artificial intelligence, and live sports, Google Gemini has signed a high-value sponsorship deal worth INR 270 crore with the Indian Premier League (IPL). The multi-crore agreement positions Gemini as one of the marquee sponsors of the world’s most-watched cricket league, reinforcing Google’s ambition to make its AI products mainstream in India.
The deal, one of the largest AI-led sports sponsorships in the country, comes at a time when the IPL continues to expand its commercial footprint beyond traditional consumer brands. With billions of cumulative views across television and digital platforms every season, the IPL offers a
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