India’s startup ecosystem is entering a phase of cautious optimism. After two years of cost-cutting, business model resets, and funding winter pressures, several companies are showing early signs of strategic maturity. From fintech players inching toward profitability to consumer internet startups experimenting with content-led growth, the focus has clearly shifted from hyper-growth to sustainability. Recent developments at MobiKwik, Zupee, and other emerging firms underline how founders are adapting to a more disciplined environment.
MobiKwik: From Survival Mode to Stability
For digital payments major MobiKwik, the last year has been about doing the basics right. Once known primarily as a
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