India’s fast-growing creator economy may soon see structural reforms, as Union Minister for Electronics and Information Technology, Ashwini Vaishnaw, urged digital platforms to revisit and rationalize their revenue-sharing models for content creators.
Speaking at a technology and innovation forum in New Delhi, Vaishnaw emphasized that while digital platforms have enabled unprecedented access to audiences, the financial frameworks governing monetization must evolve to ensure long-term sustainability for creators.
The Rise of India’s Creator Economy
Over the last decade, India has emerged as one of the world’s largest digital markets. With affordable data, expanding smartphone penetration,
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