The parent company of men’s wellness brand Menhood has made a decisive move into India’s fast-growing protein supplementation space with the acquisition of Getmymettle, signalling its ambition to build a broader, science-backed health ecosystem for men.
The deal, whose financial details were not disclosed, marks Menhood’s first major inorganic expansion beyond sexual and hormonal wellness into everyday nutrition. With this acquisition, the company aims to tap into the surging demand for clean-label protein supplements among India’s urban, fitness-conscious population.
Strategic Expansion Beyond Core Wellness
Since its launch, Menhood has positioned itself as a modern men’s health brand fo
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