In a move that’s raised eyebrows across the tech world, OpenAI has quietly removed all public references to the name “io”—believed to be the codename for its upcoming AI hardware product co-developed with Apple design legend Jony Ive. The decision comes amid an ongoing trademark dispute with another company that claims prior rights to a similar name: "iyO".
Though OpenAI hasn’t officially confirmed the project, leaked designs and anonymous insider reports suggest “io” was intended to be a next-gen AI companion device—perhaps a wearable or a minimal desktop assistant powered by GPT-5.
Sources indicate the dispute revolves around brand confusion in international markets. The complainant alle
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