Summary
Gurugram-based startup Zing, one of the early movers in India’s 10-minute food delivery race, has decided to shut down its quick meal delivery service and pivot toward grocery delivery. The company, founded in late 2024, struggled with the economics of ultra-fast cooked food delivery amid high operational costs, limited demand, and funding constraints. As it prepares to re-launch with a grocery-focused model, Zing plans to partner with large retail and department stores to deliver essentials and fresh produce within 30 minutes. The shift highlights a broader trend in India’s quick-commerce ecosystem, where startups are rethinking speed-driven models in favour of more sustainable growth paths.
In a move that underscores the harsh economics of ultra-fast food delivery, Gurugram-based startup Zing has shuttered its 10-minute food delivery business and announced plans to shift focus toward quick commerce grocery delivery. The change in strategy highlights not only the difficulties of the “snack-and-chai in 10 minutes” model, but also an emerging shift in how Indian consumers and investors are thinking about on-demand fulfilment.
Zing, launched in late 2024 by childhood friends Tarun Arora and Rachit Sahi, entered the fray as among the earliest Indian startups to promise freshly-cooked meals delivered in double-digit minutes. The concept was simple: instead of ordering a meal from a
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