In what could mark a major inflection point for India’s fast-growing ecommerce sector, social commerce unicorn Meesho appears to be inching closer to operational profitability after years of aggressive cash burn. Once seen as a loss-heavy disruptor betting on India’s tier-2 and tier-3 shoppers, the Bengaluru-based startup has shown a sharp improvement in financial discipline and revenue quality over the past year — signaling a potential turnaround story that could redefine the rules of India’s ecommerce battlefield.
The Long Road To Efficiency
Founded in 2015 by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal, Meesho started as a social commerce platform enabling small sellers and resell
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