In India’s bustling FMCG landscape, where competition is fierce and innovation often determines survival, iD Fresh Food has carved a unique niche for itself — transforming the humble dosa batter into a multi-crore business. The Bengaluru-based food tech company, known for its fresh, ready-to-cook products, has grown from a small family kitchen idea into a brand valued at over INR 1,100 crore. Its journey is a blend of smart innovation, consumer insight, and a relentless focus on authenticity — a formula that has made iD Fresh Food one of India’s most inspiring startup stories.
From a Mixer to Millions: The Early Days
The story of iD Fresh Food began in 2005 when P.C. Musthafa, an IIM Banga
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