Indian home and sleep solutions brand Wakefit has reported a strong turnaround performance in the third quarter, posting a profit of ₹32 crore while clocking a 9% year-on-year growth in revenue. The numbers mark a significant milestone for the Bengaluru-based startup, which has spent the last few years balancing rapid expansion with a renewed focus on profitability.
Wakefit’s Q3 performance reflects a broader shift underway in India’s consumer startup ecosystem, where investors and founders alike are prioritising sustainable unit economics over growth-at-all-costs strategies. For Wakefit, the latest quarter underscores the payoff from sharper cost controls, disciplined marketing spends, and
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