Introduction
Rural commerce startup Wheelocity is reportedly raising approximately ₹82 crore in an ongoing funding round as it looks to accelerate the expansion of its distribution network serving India's semi-urban and rural markets. While the transaction has been reported by multiple media outlets, the company has not yet issued an official announcement confirming the completion of the fundraising.
Background
Founded by Selvam VMS and Senthil Kumar, Wheelocity initially built supply chain infrastructure for quick-commerce companies by sourcing and distributing fresh fruits and vegetables.
In recent years, the company shifted its strategy toward directly serving consumers in India's sma
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