As India’s tech and startup ecosystems brace for a new phase, two stories have grabbed attention: the reinvention of B2B-ecommerce heavyweight Udaan, and Google’s bold AI expansion plans in India. Together, they reflect both the fragility and the ambition inherent in scaling at the cutting edge.
Udaan: Flight Plan for a Comeback
Only a few years ago, Udaan was one of India’s most promising unicorns, promising to digitize trade between manufacturers, wholesalers, and small retailers. But after a period of aggressive expansion, the company has hit turbulence. In FY 24, its gross merchandise value (GMV) grew by only ~1.7 percent year-on-year (from ₹5,609.3 Cr to ₹5,706.6 Cr), far below its
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