A major fire broke out at a warehouse operated by pet-care startup Supertails in Bengaluru, gutting the facility and destroying large volumes of inventory. The blaze, which reportedly occurred in the early hours of the day, has disrupted order fulfillment and raised fresh concerns around warehouse safety protocols in India’s fast-scaling direct-to-consumer (D2C) ecosystem.
Fire and emergency personnel responded to the incident after receiving alerts from the industrial zone where the warehouse was located. Visuals from the site showed thick plumes of smoke billowing into the sky as firefighters worked to contain the flames and prevent them from spreading to adjacent facilities.
While no ca
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