In India’s rapidly evolving food landscape, convenience and authenticity are no longer opposing forces. Today’s urban consumers want the best of both worlds—quick, hassle-free meals that don’t compromise on purity, taste, or health. Tapping into this growing demand is Khetika, a rising homegrown brand that’s making waves in the ready-to-cook (RTC) segment with its promise of purity, sustainability, and traditional Indian flavors.
The Rise of India’s Ready-to-Cook Revolution
The Indian food and beverage industry has undergone a massive shift in the past five years, with the ready-to-cook and ready-to-eat markets seeing unprecedented growth. According to industry estimates, the Indian RTC se
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