In a strong earnings update that signals improving momentum in India’s direct-to-consumer (D2C) beauty market, Honasa Consumer Ltd reported a 93% year-on-year jump in consolidated net profit to ₹50 crore for the third quarter of the ongoing financial year. The sharp rise in profitability reflects a combination of operational efficiency, portfolio premiumisation, and steady demand across urban markets.
Honasa, the parent company of Mamaearth, has been navigating a competitive landscape marked by discounting pressures, quick commerce expansion, and evolving consumer preferences. The latest numbers suggest that the company’s recalibration strategy — focused on disciplined spending and brand-le
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