In a consumer market long dominated by plastic-heavy, chemical-based products, one Indian startup has carved out a niche by challenging the idea that sustainability comes at the cost of performance. BECO, a Mumbai-based eco-friendly brand, has grown to ₹108 crore in revenue by focusing on what it calls “performance-led sustainability” — ensuring its green alternatives don’t just feel good ethically, but work as effectively as conventional products.
Founded with the goal of reducing everyday plastic waste and toxic household chemicals, BECO entered a crowded fast-moving consumer goods (FMCG) space with products such as biodegradable garbage bags, plant-based kitchen towels, bamboo tissues, c
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