Indian D2C food brand Zappfresh has announced its entry into the frozen vegetarian snacks segment, marking a strategic diversification beyond its core fresh meat and seafood business. The company has committed an investment of INR 10 crore to build, launch, and scale the new product line, signalling its ambition to tap into India’s fast-growing frozen and ready-to-cook foods market.
The new range will focus on frozen vegetarian snacks designed for convenience-driven urban consumers. According to the company, the portfolio will include popular Indian favourites such as veg cutlets, kebabs, snack bites, and quick-cook accompaniments aimed at both working professionals and modern households. W
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