For years, discounts have been one of the most powerful weapons in the arsenal of fast-growing startups. Whether it was food delivery, ride-hailing, e-commerce, or quick commerce, aggressive price cuts helped companies acquire millions of users at record speed. But according to emerging startup voices like Snabbit, that era may finally be coming to an end.
The company believes that the easy phase of growth—where discounts alone could attract customers—is almost over. What comes next, however, may be far more difficult: building a business that customers value enough to pay for without heavy incentives.
The End of the Discount Era
In the early days of the startup boom, particularly in Indi
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