Indian real-money gaming startup Zupee has laid off around 200 employees in a fresh round of job cuts, according to sources familiar with the development. The layoffs, which took place over the past few weeks, are part of a broader strategic overhaul as the company pivots its focus toward short-video content and adjacent digital engagement formats.
The affected employees span multiple functions, including operations, customer support, marketing, and select product roles. While Zupee has not issued a formal public statement quantifying the layoffs, multiple insiders confirmed that the job cuts account for a significant portion of the company’s workforce.
Founded in 2018, Zupee rose to promi
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