Can Green SM Succeed Where BluSmart Failed?
Introduction
The shutdown of BluSmart left a noticeable gap in India's premium electric ride-hailing market, particularly in Delhi-NCR. Known for cleaner vehicles, trained drivers, and a reliable booking experience, BluSmart had differentiated itself from conventional ride-hailing platforms before operational and governance issues ultimately led to its collapse.
Now, Vietnam-backed Green SM has entered the Indian market with a similar all-electric mobility model. The company's arrival raises an important question: can Green SM build a sustainable electric cab business where BluSmart ultimately could not?
Background
BluSmart pioneered India's
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