In a market dominated by legacy FMCG giants and regional masala brands, carving space in India’s spice industry is no small achievement. Yet ZOFF Foods, a Raipur-based startup, has done exactly that — scaling to ₹102.7 crore in revenue within just seven years.
Founded in 2018 by Akash Agrawal, ZOFF (Zone of Fresh Food) entered a category that traditionally thrived on trust, price sensitivity, and generational loyalty. The Indian spice market, estimated at over ₹80,000 crore, is highly fragmented, with both organized players and unbranded local sellers competing fiercely. ZOFF’s growth story lies in identifying a clear gap: purity, transparency, and modern packaging.
