Mumbai-based agritech startup Pluckk has raised ₹100 crore in a fresh funding round as it looks to scale its farm-to-door fresh produce business and expand into offline retail. The funding marks a significant step in the company’s evolution from a direct-to-consumer (D2C) platform into a full-fledged omnichannel brand in India’s rapidly modernizing food supply chain sector.
Founded in 2021, Pluckk operates at the intersection of agriculture, logistics, and consumer retail, aiming to deliver farm-fresh fruits and vegetables directly to urban households. The startup focuses on sourcing directly from farmers, minimizing intermediaries, and ensuring higher quality produce with b
