In a move that could reshape the future of digital communication and content creation, the Indian government is intensifying efforts to make the labeling of AI-generated content mandatory. This push, while aligned with global concerns over misinformation, intellectual property rights, and ethical AI use, raises significant questions about who will ultimately bear the burden of compliance — the platforms, the creators, or the underlying AI developers.
The Context Behind India’s Move
Over the past year, India has seen a sharp rise in the use of generative AI tools — from text-based assistants and image generators to AI-driven video and audio synthesis. While these technologies have unlocked
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