Indian D2C hair loss and wellness startup Traya Health has slipped into the red in FY25, posting a net loss of INR 22.5 Cr, marking a sharp reversal from its relatively stable performance in the previous financial year. The latest financials highlight the mounting pressure on consumer health startups grappling with rising acquisition costs, muted discretionary spending, and an increasingly competitive digital marketplace.
According to filings sourced from the Registrar of Companies (RoC), Traya’s losses widened primarily due to a significant increase in marketing expenditure and operating costs, even as revenue growth moderated. The company, which follows a clinically-backed, personalised a
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