Homegrown direct-to-consumer (D2C) fashion brand MyDesignation has raised ₹40 crore in a fresh funding round aimed at accelerating its offline retail expansion across India. The Jaipur-based startup, known for its quirky graphic apparel and youth-centric designs, plans to open new physical stores in metro cities and high-growth Tier II markets while strengthening its omnichannel play.
The funding marks a pivotal shift for the brand, which built its early success almost entirely online. With this round, MyDesignation is betting big on experiential retail—an area where many digital-first fashion brands are now investing to drive deeper customer engagement and higher repeat purchases.
